SEO: The Importance Of Backlinks
If you have researched search engine optimisation the chances are you would have come across the term “backlink”. A backlink is essentially a hyperlink that is found on an external website (external to yours) that points back to your website. These are really important for SEO – search engines put a lot of weight behind them. As example, go into Google and search for the term “click here”. I bet the number one result is Acrobat Reader, right? How can Google put this at number 1??


